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GUESS is an American fashion brand created by brothers Georges, Armand, Paul and Maurice Marciano. Moroccan-born and French-raised, the brothers moved to California in 1977 to launch a business, using seed money provided by the family who owned Jordache Jeans. The first GUESS jeans, the "Marilyn" were stone-washed and featured distinctive zippers at the ankle. 

The brand survived the ups and downs of the fashion world in the 1990s and has successfully reintroduced itself to the youth market in the 21st century, assisted by advertising featuring Paris Hilton. GUESS apparel is now available in three lines: GUESS (denim and casual wear), Guess by Marciano (modern ready-to-wear and accessories) and Guess Kids.

The first GUESS fragrance, "Original" Guess for women, was introduced in the late 1980s through a partnership with Revlon. Parlux held the fragrance license for Guess from 2003 until 2009, when Guess began producing fragrances for men and women in conjunction with Coty.

Designer Guess has 20 perfumes in their fragrance base. The earliest edition was created in 1990 and the newest is from 2015. Guess fragrances were made in collaboration with perfumers Barbara Zoebelein, Bruno Jovanovic, Maurice Roucel, Laurent Le Guernec, Honorine Blanc, Claudette Belnavis, Steve Demercado, Antoine Lie, Francis Kurkdjian, Veronique Nyberg, Guillaume Flavigny, Pierre Negrin, Ellen Molner and Bernard Ellena.